Recently I've noticed that I have WAY too much going on inside my head. Over the past month I've thought of numerous topics to blog about, but I have either been away from a computer or there are too many people around to just sit and write what's going on in my pretty little head. So instead of doing the assignment that is due in 6 1/2 hours I'm going to purge some thoughts from my brain. I hope you don't mind my momentary ADD... Here goes nothing:
In the past year I have noticed I gained an obsession for WAY too many TV shows. It's gotten to the point that it's embarrassing to list all the shows that I am addicted to. This instant I am hooked on Dexter, a close friend recently introduced me to the twisted world of Dexter and I'm beyond hooked! There's something intriguing about the surprise twists summing up each episode, leaving you craving more. In reality it just means they have really good writers. But it's not just the writers who make the show, but the actors definitely bring the show to life with their impecable talent - Michael Hall did just win a Golden Globe for his acting the other night. So overall the show is awesome. If you don't already watch it go find a way to download/stream/buy season 1 pronto!!! Trust me, it's worth it.
Just like many others out there, I have dreams, life goals...some might even call it a bucket list; except some days I feel as if there are so many aspects of life that I'm interested in that I'm just spinning in circles, unable to decide what to do first. About 3 years ago I found an article about some guys who made a list of 100 tasks they wanted to complete before they died, and they set out on a journey to do them. That article inspired me to do the same, except mine is for me personally - not a collaborative effort of friends. Well, now those guys are becoming famous on MTV coming out with a new show "The Buried Life" - showing them checking off each item on their list and the adventures involved. That's cool for them, but I feel like "but... wait... I did/am doing that too... huh?..." I bet people enjoy seeing the predicaments/adventures these boys encounter, and in return they help someone out everywhere they go, but at the same time I feel, that it's not fair because a lot of us have bucket lists!
Did you know that Time Magazine rated Flickr.com to be the best website of 2009? Guess who came in second... well you'll never guess this... it's California Coastline. I had actually never heard of this site before I found that article, but it's basically a man with a camera and a helicopter who has flown the coast of California and took pictures of it. It's so simple, it's amazing!
Well, there's actually a lot more going on in my noggin right now, but gravity is winning the war with my eyelids, so I should be a good kid, finish my homework and hit the sack... I don't know why I'm telling you this in detail, this isn't Twitter. haha :)
Peace.
Showing posts with label TV. Show all posts
Showing posts with label TV. Show all posts
Thursday, January 21, 2010
Thursday, January 15, 2009
Top 5 Commercials
While reading Advertising Age the other day I stumbled across the Creativity's Top 5 Commercials from the first week of 2009. These commercials are from different parts of the world, so it was impossible for me to see them all before watching this video.
Watch the video at:
http://adage.com/brightcove/lineup.php?lineup=1442790036&title=6963187001
They began with #5 which was a commercial for Audi. It depicted a drawing of a man moving around the box shaping it into a car. I felt it was creative because it was impossible to tell what the guy was doing for over 30 seconds. Finally it begins to hint that it is being shaped into a car. One issue I had with this commercial was the length of it; it seemed to take too long to reach it's intended point. However, it was created to be shown in the UK, not the US. I liked the fact that it takes thinking and it draws the viewer in because they are unsure of what is actually happening with this box.
Number 4 was Gatorade's new commercial "What's G?" I greatly enjoyed watching this commercial, but I wish I had seen it on TV first. The reason I wish I'd seen it on TV is because they do not tell you what "G" is. Lil' Wayne implies it with the wording, but they never show the product, only the logo at the very end. I feel this is an effective beginning to a new campaign because it makes people think. Those who have seen the new packaging or athletes that know their products may know what this commercial was implying, but I feel there is a decent percentage of the population who was merely confused by what's being advertised. The commercial was classy and simple. Having still footage of the athletes scroll across the page with Lil' Wayne's voice over explaining the traits of athletes that drink Gatorade. The commercial simply ends with the new "G" Gatorade symbol, but no picture or extra copy about the product.
I did not particularly like the commercial in spot #3. Again, it was too long for my taste, seeing I'm use to super short commercials being from the US. Although I thought it was interesting I didn't exactly understand why the man was fighting with himself. Is it suppose to relate to the consumers' struggle on whether or not they should purchase the car? I also felt had too much of an action scene or movie feel for a commercial. I do believe I would have enjoyed the commercial more if the fighting scene resulted in the assembly of the car, but by the end of the commercial I felt lost and confused.
The commercial that made the #2 spot was a trailer for a movie/documentary that comes out in Spring 2009. I found it interesting and it definitely captured my attention. But I did not realize that it was a movie trailer until the end of it. It definitely gave off a different vibe than a typical movie trailer - I almost feel that I would have paid better attention to it if I knew it was a trailer from the beginning because the whole time I was watching it I thought it was a product advertisement, so I was analyzing it more than absorbing the information they were giving us about the film. But I certainly am interested in that film now, and I hope I see more advertisements as the spring approaches.
The #1 commercial for the beginning of 2009 was Virgin Airlines' 25th Anniversary commercial. I thought it was cool how they had the commercial take place back in 1984, which is when the airline began. And I felt the commercial was definitely captivating. However, I feel that in the U.S. there would be a decent percentage of people who found this commercial degrading to women because it greatly focused on the stunning beauty of the stewardesses as they walked through the terminal. One effective attribute when producing a commercial is focusing on sexual appeal without being too obvious, and this commercial definitely succeeded at this. While this was a good commercial, it was not my favorite out of these 5. I definitely enjoyed Gatorade's "What's G?" commercial the best.
Watch the video at:
http://adage.com/brightcove/lineup.php?lineup=1442790036&title=6963187001
They began with #5 which was a commercial for Audi. It depicted a drawing of a man moving around the box shaping it into a car. I felt it was creative because it was impossible to tell what the guy was doing for over 30 seconds. Finally it begins to hint that it is being shaped into a car. One issue I had with this commercial was the length of it; it seemed to take too long to reach it's intended point. However, it was created to be shown in the UK, not the US. I liked the fact that it takes thinking and it draws the viewer in because they are unsure of what is actually happening with this box.
Number 4 was Gatorade's new commercial "What's G?" I greatly enjoyed watching this commercial, but I wish I had seen it on TV first. The reason I wish I'd seen it on TV is because they do not tell you what "G" is. Lil' Wayne implies it with the wording, but they never show the product, only the logo at the very end. I feel this is an effective beginning to a new campaign because it makes people think. Those who have seen the new packaging or athletes that know their products may know what this commercial was implying, but I feel there is a decent percentage of the population who was merely confused by what's being advertised. The commercial was classy and simple. Having still footage of the athletes scroll across the page with Lil' Wayne's voice over explaining the traits of athletes that drink Gatorade. The commercial simply ends with the new "G" Gatorade symbol, but no picture or extra copy about the product.
I did not particularly like the commercial in spot #3. Again, it was too long for my taste, seeing I'm use to super short commercials being from the US. Although I thought it was interesting I didn't exactly understand why the man was fighting with himself. Is it suppose to relate to the consumers' struggle on whether or not they should purchase the car? I also felt had too much of an action scene or movie feel for a commercial. I do believe I would have enjoyed the commercial more if the fighting scene resulted in the assembly of the car, but by the end of the commercial I felt lost and confused.
The commercial that made the #2 spot was a trailer for a movie/documentary that comes out in Spring 2009. I found it interesting and it definitely captured my attention. But I did not realize that it was a movie trailer until the end of it. It definitely gave off a different vibe than a typical movie trailer - I almost feel that I would have paid better attention to it if I knew it was a trailer from the beginning because the whole time I was watching it I thought it was a product advertisement, so I was analyzing it more than absorbing the information they were giving us about the film. But I certainly am interested in that film now, and I hope I see more advertisements as the spring approaches.
The #1 commercial for the beginning of 2009 was Virgin Airlines' 25th Anniversary commercial. I thought it was cool how they had the commercial take place back in 1984, which is when the airline began. And I felt the commercial was definitely captivating. However, I feel that in the U.S. there would be a decent percentage of people who found this commercial degrading to women because it greatly focused on the stunning beauty of the stewardesses as they walked through the terminal. One effective attribute when producing a commercial is focusing on sexual appeal without being too obvious, and this commercial definitely succeeded at this. While this was a good commercial, it was not my favorite out of these 5. I definitely enjoyed Gatorade's "What's G?" commercial the best.
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